We are one of the few estate agents in the country who have their own in-house marketing department and understand the value of a well-planned marketing campaign.
As one of the founders of 'myhome.ie' and having our own 'dng.ie' selected in the Irish Times Property Awards as one of the top two nationwide property websites, we believe nobody understands the web from a property perspective better than we do.
Dng.ie has been designed to fully integrate social media and allows users to post a links from properties to their own social networking sites. We are one of the few agents to now offer full property brochures in PDF format on-line for our users. DNG are also the only estate agency who have been short-listed for the highly coveted Golden Spider awards.
Our App for smart phone and tablet takes us into another realm. The DNG App is free to download from Apple App Store and is already performing exceptionally well and showing a high level of customer engagement.
Our brochures are created to reflect your property in the best possible light. We treat every property and client as an individual and work closely with them to ensure we deliver the best possible promotional materials.
All our brochures are designed and printed to the highest international standards. We are delighted to be one of the few agencies to have our own in-house design department. Our design team have received many accolades including winning two prestigious 'Irish Times' Property Awards, one for the best designed 'Re-Sale Property'. In addition we have been awarded ‘Advert-of-the-Month' by the Sunday Tribune.
Presentation and timing are everything. You can choose one of our professional photographers to accompany our agent or use one of our sales agents who are trained to take professional photographs, produce floor plans (where required) and write comprehensive property descriptions, this can be dealt with in just one visit. We will also advise on the best ways to present and market your property to maximise the price. We have enclosed the brochure ’Getting your house in order’ which includes tips on selling.
All DNG properties are included in Ireland’s largest property newspaper which is distributed free of charge throughout the entire DNG nationwide network. A digital edition of our newspaper is available on dng.ie
Our agents are trained to get the best price possible for each property entrusted to them. Advertising in the national press the right properties is an important ingredient to ensuring the best result is obtained for your home.
As one of the largest National advertisers DNG benefit from preferential advertising rates which we pass on to our clients. This allows you the option of having your property included in one or more of DNG’s feature property pages at a very affordable rate (much cheaper than you might think). Our agent will recommend the most suitable tailored campaign for your property.
Our distinctive and eye-catching ‘For Sale’ boards mark the sign of a quality property and can increase viewing numbers by up to 15%. We have designed a range of board sizes to suit every type and style of property.
The initial impression that your home makes is long lasting. Concentrate on first impressions, as a well maintained exterior is an important part of showcasing your home. Paint your front door, tidy the garden and make the entrance area as welcoming as possible. If you live in an apartment, do your best to improve the communal areas. If they look unkept it will appear that the building is not well maintained.
You don't need to obsess over depersonalising your home, but if rooms are painted bright colours you should consider a quick coat of neutral paint. Keith Lowe, CEO of DNG, says: "Purchasers are trying to picture themselves living in your home so minimise personal possessions and de-clutter to maximise your sales price".
The first step is to choose an agent who is enthusiastic about selling your property and someone who will sell the positives of your home.
Here are some of the tips we would recommend but we have a few extra ones up our sleeves…
Who is going to purchase your property? When taking the first step to selling your property quickly and painlessly it is important to consider your target market. Our DNG agents can give you details of the buyer profile looking within your area and then we can tailor your space to appeal to this main group without alienating other potential buyers. An example would be if your property suited the profile of a young family, then we would suggest your office/ study to be turned back into a bedroom and make a space for a workstation elsewhere in the house. This will ensure that your house will appeal to the widest section of potential buyers.