Selling Advice - Sell With DNG

DNG Marketing Specialists

We are one of the few estate agents in the country who have their own in-house marketing department and understand the value of a well-planned marketing campaign. 

Engaging Technology

As one of the founders of '' and having our own '' selected in the Irish Times Property Awards as one of the top two nationwide property websites, we believe nobody understands the web from a property perspective better than we do. has been designed to fully integrate social media and allows users to post a links from properties to their own social networking sites. We are one of the few agents to now offer full property brochures in PDF format on-line for our users. DNG are also the only estate agency who have been short-listed for the highly coveted Golden Spider awards.

Our App for smart phone and tablet takes us into another realm. The DNG App is free to download from Apple App Store and is already performing exceptionally well and showing a high level of customer engagement.

When selling your property communication is the key - DNG lead the way.

Tailor Made Brochures for Your Property

Our brochures are created to reflect your property in the best possible light. We treat every property and client as an individual and work closely with them to ensure we deliver the best possible promotional materials.
All our brochures are designed and printed to the highest international standards. We are delighted to be one of the few agencies to have our own in-house design department. Our design team have received many accolades including winning two prestigious 'Irish Times' Property Awards, one for the best designed 'Re-Sale Property'. In addition we have been awarded ‘Advert-of-the-Month' by the Sunday Tribune.

Professional Photography and Advice

Presentation and timing are everything. You can choose one of our professional photographers to accompany our agent or use one of our sales agents who are trained to take professional photographs, produce floor plans (where required) and write comprehensive property descriptions, this can be dealt with in just one visit. We will also advise on the best ways to present and market your property to maximise the price. We have enclosed the brochure ’Getting your house in order’ which includes tips on selling.

DNG Express

All DNG properties are included in Ireland’s largest property newspaper which is distributed free of charge throughout the entire DNG nationwide network. A digital edition of our newspaper is available on


Our agents are trained to get the best price possible for each property entrusted to them. Advertising in the national press the right properties is an important ingredient to ensuring the best result is obtained for your home.
As one of the largest National advertisers DNG benefit from preferential advertising rates which we pass on to our clients. This allows you the option of having your property included in one or more of DNG’s feature property pages at a very affordable rate (much cheaper than you might think).  Our agent will recommend the most suitable tailored campaign for your property.

DNG Boards

Our distinctive and eye-catching ‘For Sale’ boards mark the sign of a quality property and can increase viewing numbers by up to 15%. We have designed a range of board sizes to suit every type and style of property.


The initial impression that your home makes is long lasting. Concentrate on first impressions, as a well maintained exterior is an important part of showcasing your home. Paint your front door, tidy the garden and make the entrance area as welcoming as possible. If you live in an apartment, do your best to improve the communal areas. If they look unkept it will appear that the building is not well maintained.
You don't need to obsess over depersonalising your home, but if rooms are painted bright colours you should consider a quick coat of neutral paint. Keith Lowe, CEO of DNG, says:  "Purchasers are trying to picture themselves living in your home so minimise personal possessions and de-clutter to maximise your sales price".
The first step is to choose an agent who is enthusiastic about selling your property and someone who will sell the positives of your home.
Here are some of the tips we would recommend but we have a few extra ones up our sleeves…

Who is your target market?

Who is going to purchase your property? When taking the first step to selling your property quickly and painlessly it is important to consider your target market. Our DNG agents can give you details of the buyer profile looking within your area and then we can tailor your space to appeal to this main group without alienating other potential buyers. An example would be if your property suited the profile of a young family, then we would suggest your office/ study to be turned back into a bedroom and make a space for a workstation elsewhere in the house. This will ensure that your house will appeal to the widest section of potential buyers.

De-Clutter and De-Personalise

Potential purchasers need to imagine themselves living in your house. One important aspect when getting your property ready for the market is to showcase as much counter surface space and floor space as possible. Put things you don't really use on a daily basis in the attic or in storage. Large pieces of furniture should also go into storage; this will make rooms feel more spacious. Key areas to focus on are: the hallway - clear away coats and any additional clutter; the bathroom - hide all your personal products;
the kitchen - clear the counter surface of appliances, biscuit tins, pasta jars and remove old tea towels and overflowing bins.

Freshen Up

A fresh coat of neutral paint, new tiling or lino can do wonders to smarten up a tired-looking kitchen or bathroom. If you can't stretch to re-tiling the bathroom, re-grouting should bring it up as good as new. Check your ceilings for water stains (fix the problem & repaint). To a nervous buyer, a damp stain caused by a minor leak in the past suggests potential problems and can raise alarm bells to your target market. If you have a garden, it is now seen as an additional room, so be sure to make your garden feels like a great space for entertaining and relaxing. Simple tips like mowing the lawn, keeping flower beds weed free and adding well stocked potted plants can make your outside space stand out from the crowd.
Simple tips like mowing the lawn, keeping flower beds weed free and adding well stocked potted plants can make your outside space stand out from the crowd.

Clean Up

If you'd rather not re-decorate, it is still essential that your property is clean and smelling fresh before every viewing. Getting professional cleaners in at the start of your sales campaign can really make the place sparkle and will be money well-spent. A gleaming bathroom and kitchen are essential as buyers rate these as their most important rooms in the house. If you have pets make sure you air out the property prior to viewings. Use ‘plug-ins’, scented candles or fresh flowers for a clean, light scent.

Let there be light!

Open curtains and blinds for more light and while you’re at it, make sure windows are washed and curtains and blinds are clean and hung properly. In summer, natural light can create a wonderful atmosphere and give a feeling of freshness and cleanliness. In winter, make sure all the light bulbs are working and have lights switched on for viewings during the day. If you have a fireplace have the fire lit as it will create a homely ambiance to your potential buyer.

Preparing for Viewings

Sweep up the entrance to your property, and make sure the front garden and entrance hall to your property are tidy and inviting. Leave any pets with a neighbour or friend, and thoroughly clean up any pet hair, as many people can be allergic. Air out the house; and try not to smoke or cook spicy food before a viewing. Our agents will arrive early before a viewing to turn on the lights and the heating (if required). If you have a driveway, leave the space free for a potential buyer as this will add to the whole buying experience. If it is raining or snowing leave mats to the front and rear doors